Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE:OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh,
Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE:OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands to young people in China and across Asia, today announced that in September 2021 it launched Harper's BAZAAR cosmetics, a cosmetics brand that operates under Harper's BAZAAR Korea, on its O'Mall platform and has generated GMV of over RMB2 million in the two months since its debut. Onion Global's well-established upstream supply chains and precision marketing strategies helped the brand build a solid foundation for establishing a long-term brand image in the China cosmetics market.
Mr. Cong (Kenny) Li, Founder, and CEO of Onion Global commented, "Based on Onion Global's deep insights of the entire beauty and cosmetics sector, the focus on beauty in modern-day China from younger females is growing intensively. This drove Harper's BAZAAR cosmetics to be one of Onion Global's strategic partners for tapping into the new consumption industry in China. The growing number of our collaborations between global brands is yet another testament to our strong capabilities in new brand incubation and brand management, underpinned by our in-depth consumer insights and forecasts in the new consumption market. We also boast a competitive cultivation of omnichannel marketing channels through both key opinion consumers (KOCs) private traffic and public domain traffic pools. As of the end of the third quarter of 2021, we have an extensive community of 740,000 KOCs that can create large impressions within their respective social network, influencing consumers' views on fashion trends, life quality, and purchase decisions. Our model of transferring product users into product influencers proves to be an efficient and cost-effective path for new brands to reach consumers, and ultimately brand reputation spreads. We will continue to cultivate more KOC's in the beauty and cosmetics sector and build our core technological barriers to provide the hottest products through our omnichannel strategy to meet the growing needs of the younger generation."